Carver Peterson Consulting

Carver Peterson Consulting advises business-to-business technical and professional services firms on how they sell. Scott Peterson set it up in 2014 after a long sales career, and he works alongside founders and leadership teams to move them away from reactive selling towards a planned, repeatable approach.

What Carver Peterson Consulting does

• Sales strategy: sharpening where and how a firm pursues new business.
• Sales process design: building a repeatable process the team can follow.
• Sales team structure: organising and specialising roles within the sales function.
• Tailored sales systems: methods fitted to each client's business, people and goals rather than a fixed playbook.

Who it works with

It works with founders, leadership teams and sales staff at B2B technical and professional services companies; its client comments include one from the head of Bailey Specialty Cranes.

Key facts

• Founded: 2014
• Founder: Scott Peterson, with 25 years in sales
• Book: Beyond the Founder Rainmaker, on building a sales strategy for founder-led firms