Carroll & Company Communications, LLC

Government agencies, nonprofits and small businesses make up the three groups of clients served by Carroll & Company Communications, LLC, a communications and marketing consultancy. It says it has more than ten years of experience working as both a prime contractor and a subcontractor with state and federal agencies, and describes helping nonprofits reach their objectives as a natural extension of its mission to bring about positive change through effective communication.

Branding, campaigns and coaching

On its own account, the work comes down to branding that connects with and builds loyalty among target populations, communication campaigns it says have won awards by making an emotional connection and raising conversion rates, and practical coaching and consulting. The firm opens with a challenge to prospective clients: nobody knows your business better than you, but where does marketing give the biggest return?

Ideas it publishes

The site carries a blog in which the firm lays out how it thinks. Several posts cover storytelling, for example the point that writers often start with features and benefits, which suits a catalog or brochure but does less to engage an audience that has to be persuaded to buy a product, service or idea. Other posts argue that communication is an investment, and that choices such as producing a video or running an email campaign should be grounded in a plan rather than in the pull of a shiny new tactic. Further posts cover consistent service as a way to grow a small business, the tension between creative staff and creative project managers, updating a communication strategy for a new year, and why poor policy cannot be fixed by public relations.

Public interest campaigns

One post describes a community awareness walk in St. Louis for diabetes, where the firm points to the high prevalence of the disease among African Americans, showing the sort of health and community communication it takes on. Its work for public bodies and nonprofits sits alongside advice for small companies that want a better return from marketing.

Carroll & Company Communications, LLC is a communications and marketing consultancy that helps organisations reach their audiences through branding, campaigns and storytelling. It has worked for more than ten years as a prime contractor and subcontractor for state and federal agencies, and it also serves nonprofits and small businesses.

Products and services

• Branding: brand work aimed at building loyalty among target groups.
• Communication campaigns: award-winning campaigns built to connect emotionally and raise conversion rates.
• Storytelling and writing: guidance on telling stories and writing copy that engages readers.
• Communication planning: advice on choosing tactics such as video or email with return on investment in mind.
• Coaching and consulting: practical coaching for teams on communication and customer service.

Clients

It works with government agencies at state and federal level, nonprofit organisations seeking social change, and small businesses looking to market themselves.

Key facts

• Experience: more than 10 years with state and federal agencies
• Contracting: works as both prime and subcontractor