Gartner

Gartner is a research and advisory company that gives business and technology leaders analysis, tools and peer networks to support decisions. Its research spans supply chain, finance, marketing, customer service, HR and IT, as well as topics such as the future of work and hiring.

What Gartner offers

• Magic Quadrant — market analysis comparing competing vendors.
• Hype Cycle and Critical Capabilities — tracking where technologies sit in their lifecycle and analysing products and services.
• BuySmart and Product Decisions — tools that support technology buying and product strategy.
• Benchmarking and planning — diagnostics, cost optimisation and strategic planning support.
• Peer Insights and Evanta — peer reviews to guide decisions and networks that connect C-level executives.
• Conferences — summits such as an identity and access management event.

Who it works with

Gartner works with executives across functions, including chief marketing officers, finance leaders, data and analytics leaders, and supply chain leaders. Sectors covered include government and the public sector, high tech and telecoms, and R&D and corporate strategy, across Europe, the Middle East and Africa and other regions.

Key facts

• Tools: Magic Quadrant, Hype Cycle, Peer Insights
• Executive network: Evanta