BrandExtract

BrandExtract is a brand consultancy of strategists, designers and developers. It helps organisations define the purpose behind their brand, then carries that strategy into design, communications and internal culture.

What BrandExtract offers

• Brand strategy — setting strategy, mission, vision and values for a company.
• Naming and brand development — creating names and identities, including for merged companies.
• Internal branding and culture — work to engage staff, integrate workforces after mergers and support culture change.
• Design and development — presenting the brand to its audiences through design and digital work.
• Campaigns and events — advertising and internal events linked to brand launches.

Who it works with

The firm has worked with hundreds of companies. Case studies include a mobile workspace provider going through mergers and growth, an offshore drilling company rebuilding its reputation, and two rivals that merged into a single business.

Key facts

• Team: designers, developers and strategists
• Insights: publishes guides on brand strategy, internal branding and analytics