Brandwell

Brandwell is a Melbourne design and branding agency that works on both new brands and the evolution of existing ones. For launches it acts much like a founding partner, planning long-term brand direction as well as small details. For rebrands it helps businesses whose image no longer fits their ambitions or audience.

What Brandwell does

• Brand strategy: defining what the brand stands for before any design begins.
• Brand identity: combining name, logo, colour, tone and messaging into one system.
• Packaging design: practical packs for products at roll-out.
• Brand roll-out assets: web, digital templates and traditional advertising gathered into a central asset library.
• Website design: sites delivered alongside identity work, using developers and copywriters it brings together.

Clients

Its work leans towards FMCG brands, with a spirits producer, Damaged Goods Distilling Co., among the clients quoted on its site.

Key facts

• Based in: Melbourne, Australia
• Team: designers, strategists, copywriters, developers, illustrators and photographers assembled per project