DAIS

DAIS | Brand Strategy Advisors is an Australian consultancy that treats a brand as a business asset and builds its strategy, identity and story around that idea. Its work runs from early advice through a full identity to the launch of the finished brand. Chief executive and creative director Jack Perlinski also works as a speaker and brand coach.

Services

• Brand advice: guidance on brand governance, intellectual property and architecture, built on audits, benchmarking and stakeholder interviews.
• Identity creation: defining what sets a business apart and turning it into a visual identity tied to a clear strategy.
• Naming: creating brand and product names, and merging several brands into one.
• Values and positioning: mission, vision and values work, brand personality and voice.
• Activation and launch: asset toolkits, launch plans, internal and external rollouts, and spatial branding.
• Employer branding: employee value proposition work.

Clients

Case studies cover established firms making bold changes, hospitality brands and businesses creating a new market category. A free brand health check lets prospective clients score their current brand.

Key facts

• Based in: Australia
• Leadership: Jack Perlinski, CEO and creative director
• Awards listed: 2021 BADC and International Visual Identity entries, 2020 PICA and 2019 National PICA