DSR Branding

DSR Branding is a strategic design firm in Brisbane, Australia, that specialises in rebranding business-to-business companies. It aims to work with firms whose real capability is stronger than their current image, and its case studies include a cleaning company, a health imaging provider and an energy project.

What DSR Branding offers

• Brand strategy — positioning and messaging work before design begins.
• Rebrands and refreshes — full brand overhauls or lighter updates that build on what exists.
• Brand design — visual identity and logo work.
• Websites — sites that carry the new brand.

Who it works with

The firm names six sectors: energy and resources, finance and professional services, agribusiness, food and beverage, health and wellness, projects and construction, and technology, media and telecommunications. Its stated ideal client is a business with plenty of substance whose style holds it back.

Key facts

• Based in: Brisbane, Australia
• Focus: Rebrands for B2B companies