Catchword

Catchword is a branding firm known mainly for creating names for companies, products and services. Over time it has added the disciplines that surround naming, so it now takes clients through strategy, research, name creation and visual design. It says it has more than 25 years of experience and works for enterprise clients worldwide, with offices in Oakland, New York, Littleton in Colorado and Calgary in Canada.

What Catchword offers

• Company and product naming — new names and naming systems for businesses, product lines and platforms.
• Brand strategy — positioning work that sets the groundwork for a name and its design.
• Visual identity — logos and design systems that carry a new name.
• Brand research — cultural and linguistic checks on candidate names.
• Business and marketing templates — branded materials built from the identity.

Who it works with

Its projects include a naming system for Cheez-It snack products, the renaming of Rotten Tomatoes' audience score, and names and identities for firms in freelancing, education, freight factoring and workflow software. It reports clients across every industry, including Fortune Global 500 companies.

Key facts

• Offices: Oakland, New York, Littleton (Colorado) and Calgary
• Experience: over 25 years
• Specialism: naming, supported by strategy, research and design