Lead Gen Guys

Quiet phones are the problem Lead Gen Guys sets out to fix for trade businesses in Australia. The agency runs paid advertising, search optimisation and web design to bring in enquiries for owner-run small and mid-size companies, and it says two of the country's ten biggest solar installers are, by its account, direct clients today.

Trades it concentrates on

The agency says it has tried lead generation from every angle in the industries it serves and has learned what works and what does not. The sectors named on its site are solar installation, roof repair, restoration and replacement, clearing of household and bulky rubbish, and restoring homes and businesses hit by water damage. In each case the pitch is the same: find the people who are already asking for the service and send them to the client.

Four services on offer

Four services are listed: Google Ads, SEO, web design and landing pages. The agency describes its Google Ads work as campaigns built around the phone ringing and jobs coming in, and its SEO as a systematic process for raising organic leads and sales, with campaigns optimised for customers rather than for algorithms. Its websites and landing pages are described as conversion-focused, designed to turn more of a client's existing visitors into leads without paying for extra traffic.

Results over clicks

The agency states that it does not judge itself by clicks, reach or even raw lead numbers, and that bottom-line return on investment is the result it cares about. It also says it spends a client's budget as though it were its own, and avoids set-and-forget campaigns and generic reports.

Area exclusivity

Each client is promised that no competitor in its territory will be given the same programme, which the agency says avoids conflicts of interest. It also claims that a high share of calls become customers, so campaigns can be cash positive from the first day. The stated aim is to take the headache of marketing away from the owner so they can scale the business with paid advertising. The agency adds that it talks to business owners every month who want a simple, reliable and affordable way to reach customers actively looking for their service, and that a client simply chooses what it wants to promote and the agency delivers it through the systems it has refined over roughly ten years. Its site also invites small and mid-size businesses to book a free consultation to start.

Lead Gen Guys is a lead generation agency in Australia that uses paid advertising, search and web design to bring enquiries to small and mid-size businesses. It concentrates on a handful of trades, including solar, roof repair, rubbish removal and water damage restoration. The agency says it judges campaigns by the client's return on spend rather than clicks or reach.

What Lead Gen Guys does

• Google Ads: paid search campaigns built around generating calls and jobs.
• SEO: a structured process for lifting organic rankings, traffic and leads.
• Web design: websites designed to turn visitors into enquiries.
• Landing pages: conversion-focused pages for individual campaigns.
• Exclusive area campaigns: each client is the only business in its area using the agency's lead programme.

Who it serves

Clients are owner-run small and mid-size businesses in solar installation, roof repair and restoration, rubbish and hard rubbish removal, and water damage restoration. The agency states it works with two of the ten largest solar companies in Australia.

Key facts

• Based in: Australia
• Focus sectors: solar, roofing, rubbish removal and water damage restoration