Freelan

Freelan is a Mexico-based consultancy that combines technology and business advice, with a strong focus on HubSpot. It turns CRM data, strategy and automation into sales and marketing programmes for mid-sized and large companies in Mexico and the wider Latin American market. The firm began as Freelan Marketing, a digital agency built around inbound marketing.

Services

• CRM implementation: setting up HubSpot, Salesforce, Monday and Brandwatch for sales, marketing and service teams.
• Inbound marketing and lead generation: content-led campaigns to attract prospects, with lead scoring and return-on-investment tracking.
• Growth marketing: plans aimed at steady revenue growth using the client's existing budget.
• Digital channels: email marketing, social media, SEO, SEM, influencer work and programmatic and rich media advertising.
• Web, e-commerce and events: design of websites and apps, online stores and virtual events.
• Customer service platforms: tools and processes for handling customer enquiries.

Who it works with

Client sectors named include consulting, distribution, education, health and wellbeing, real estate, legal, fashion, financial services, and technology and software.

Key facts

• Based in: Mexico
• Partnerships: Platinum partner of HubSpot and a Salesforce partner, as it states
• Markets: Mexico and Latin America