Direct Telemarketing

Direct Telemarketing is an Australian firm that makes sales calls for other companies. It cold-calls prospects, qualifies them and books appointments so that a client's sales team can spend its time closing deals. The business has been running for more than 17 years.

What Direct Telemarketing does

• Outbound lead generation: cold and warm calling to find new business prospects.
• Appointment setting: booking and scheduling sales meetings with qualified prospects.
• Customer retention: calls to lapsed customers and lead nurture over longer sales cycles.
• Digital lead qualification: following up on leads from Facebook and Google Ads campaigns.
• Prospect data: current B2B decision-maker lists.
• Telemarketing outsourcing: long-term calling programmes run on a client's behalf.

Customers and markets

Small and medium-sized Australian companies across markets such as IT, financial services, real estate and education. Clients control how their brand is presented and how leads are qualified, and can start or pause lead flow as needed. The firm provides daily reporting on each campaign.

Key facts

• Based in: Australia
• Experience: more than 17 years in business