CPM International

CPM International runs contact centres under the CPM Contact Centres name, handling conversations with customers on behalf of brands. Its work mixes sales, marketing and customer experience, guided by data and sales analytics, and it forms part of a wider agency network belonging to the Omnicom Group.

What CPM International offers

• Contact centre programmes — data-led customer conversations run by its own staff.
• Sales and customer acquisition — campaigns aimed at winning new customers and keeping existing ones.
• Insight and measurement — technology, analytics and reporting to inform client decisions.
• Experiences and events — brand events that bring companies and people together.
• Commerce campaigns — creative campaigns intended to drive sales and brand loyalty.

Who it works with

Brands wanting to reach and keep customers across several channels; the company describes a global network and operations run under a responsible data framework.

Key facts

• Group: part of the CPM group within Omnicom
• Approach: omnichannel, combining sales, marketing and customer experience