Concept

Concept is an American B2B lead generation company that has been setting sales appointments for clients since 2002. Over time it has added marketing and CRM consulting, so it now helps sales and marketing teams both find prospects and run the systems that track them.

What Concept offers

• Appointment setting — outbound prospecting that identifies and qualifies buyers and books meetings for a client's sales team.
• Salesforce consulting — assessing, setting up, customising and integrating Salesforce.
• HubSpot consulting — onboarding and configuring HubSpot as a certified partner.
• Marketing and paid advertising — messaging, visual design and managed paid campaigns.
• Email marketing and automation — campaigns on HubSpot, Pardot, Constant Contact or Mailchimp, plus automated nurturing.

Who it works with

Concept serves business-to-business sales and marketing teams that want more qualified leads, acting as an outsourced extension of their pipeline effort. It tracks leads through the funnel and reports on their source.

Key facts

• Founded: 2002
• Partnerships: Salesforce partner and Diamond tier HubSpot partner
• Platforms: HubSpot, Salesforce, Pardot, Constant Contact, Mailchimp