BPO Service Company

3 Way Marketing

South African lead generation and marketing data company connecting consumer brands with sales-ready customers

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TrustList summary

3 Way Marketing, now trading as 3Way Group, generates sales leads and marketing data for consumer brands. Based in South Africa and expanding abroad, it runs campaigns across many channels and passes vetted, sales-ready leads to its clients.

What 3 Way Marketing does

Omnichannel lead generation: traditional and digital channels used to find people likely to buy, with spend shifted towards the channels that convert.
Marketing data: its own and external opt-in databases, enriched through customer interactions online.
Campaign management: handling from the first brief through data segmentation, distribution, delivery and reporting.
Lead quality checks: warm-up calls and vetting before leads reach the client, plus review of leads that fail to convert.
Performance marketing: a shared-risk model in which its return depends on the sales it produces.

Clients

It concentrates on insurance, credit, mobile phones and value-added services, and says it has helped grow large consumer brands in Africa.

Key facts

Based in: Randburg, South Africa
Founded: 2007
Industries: insurance, credit, phones, VAS

Summary written by TrustList from the business's own published information, Sep 2026.

Gallery

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Categories & features

Rankings

3 Way Marketing is ranked on 5 TrustList rankings: #4 on 1, #8 on 1, #14 on 1, #30 on 1 and #33 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. 3 Way Marketing has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Bpo service company · 5 rankings

#4of 422
It
It is the only one of the top 86 here listing banking and one of 3 here listing telecommunications.
Its profile: “Based in South Africa and expanding abroad, it runs campaigns across many channels and passes vetted, sales-ready leads to its clients.”
Of the top 86 here, 28 also cover outsourcing and 27 also cover medical; 3 also work in United States and 3 also work in Atlanta.
Behind 24x7 Medical Billing Services, ahead of 33 Mile Radius.
#8of 214
Digital
It is one of 8 here listing insurance.
Its profile: “- Omnichannel lead generation: traditional and digital channels used to find people likely to buy, with spend shifted towards the channels that convert.”
Of the top 83 here, 25 also cover SEO and 22 also cover digital marketing; 2 also work in Jaipur, India and 2 also work in Texas.
Behind Connections, ahead of Ad My Business.
#14of 96
Insurance
It is the only one of the top 72 here listing banking and one of 2 here listing telecommunications.
Its profile: “It concentrates on insurance, credit, mobile phones and value-added services, and says it has helped grow large consumer brands in Africa.”
Of the top 72 here, 28 also cover medical billing and 13 also cover security; 4 also work in Florida and 3 also work in Arizona.
Behind Howard Medical Billing, ahead of Gulf South HealthCare Management.
#30of 241
Sales
It is one of 2 here listing banking and one of 4 here listing telecommunications.
Its profile: “3 Way Marketing, now trading as 3Way Group, generates sales leads and marketing data for consumer brands.”
Of the top 72 here, 11 also cover goals and 10 also cover call center; 2 also work in Hyderabad, Telangana, India and 2 also work in Hyderabad, India.
Behind IGT Solutions, ahead of Emarketz India Pvt. Ltd..
#33of 297
Marketing
It is the only one of the top 63 here listing banking and telecommunications.
Its profile: “3 Way Marketing, now trading as 3Way Group, generates sales leads and marketing data for consumer brands.”
Of the top 63 here, 12 also cover advertising and 11 also cover lead generation; 3 also work in California and 2 also work in Africa.
Behind Digital Marketing Strategies, ahead of Inter-Dev Web Marketing.