3 Way Marketing

3 Way Marketing, now trading as 3Way Group, generates sales leads and marketing data for consumer brands. Based in South Africa and expanding abroad, it runs campaigns across many channels and passes vetted, sales-ready leads to its clients.

What 3 Way Marketing does

• Omnichannel lead generation: traditional and digital channels used to find people likely to buy, with spend shifted towards the channels that convert.
• Marketing data: its own and external opt-in databases, enriched through customer interactions online.
• Campaign management: handling from the first brief through data segmentation, distribution, delivery and reporting.
• Lead quality checks: warm-up calls and vetting before leads reach the client, plus review of leads that fail to convert.
• Performance marketing: a shared-risk model in which its return depends on the sales it produces.

Clients

It concentrates on insurance, credit, mobile phones and value-added services, and says it has helped grow large consumer brands in Africa.

Key facts

• Based in: Randburg, South Africa
• Founded: 2007
• Industries: insurance, credit, phones, VAS