APPlyzer

APPlyzer is an app store optimisation and market data platform for people who build, publish or market mobile apps. It covers iOS, Google Play, macOS and Apple TV stores in over 150 countries, and it now sits within the ConsultMyApp group.

The platform reports on keyword rankings, search volumes, download estimates and competitor activity. Users can pull the figures into reports or their own tools.

What APPlyzer offers

• Keyword rankings — tracks where an app and its rivals appear in store search, with competitor comparison.
• Apple Search Ads data — shows auction results and how paid campaigns interact with organic ranking.
• Creative insight — follows in-app events, custom product pages and screenshots used by other apps.
• Reviews — gathers customer feedback from many app stores, with automatic translation from over 100 languages.
• Alerts — sends notices of large ranking changes by email and Slack.
• API and data export — offers CSV downloads, a report generator and a REST API.

Who it works with

The site names app developers and publishers, digital marketers and agencies, and investors and data scientists as its users.

Key facts

• Operating since: 2009, according to the site
• Coverage: over 150 countries and millions of apps
• Part of: the ConsultMyApp family