Metrikal

Metrikal is an app marketing dashboard for tracking app store optimisation. It collects performance data from several sources and shows how optimisation work turns into results.

What Metrikal offers

• Consolidated ASO figures — brings key indicators into one app dashboard.
• Data connections — draws on four feeds: Apple and Google store consoles, Apple Search Ads and Mobile Action.
• ASO and Apple Search Ads link — measures the relationship between the two, keyword by keyword.
• Change tracking — records optimisations and displays the growth they appear to bring.

Who it works with

Mobile app marketers and teams running paid and organic acquisition, who want to judge their keyword and testing efforts more accurately.