APPlyzer

APPlyzer is an App Store Optimisation (ASO) and Apple Ads data platform that has been running since 2009 and has been part of ConsultMyApp (CMA), an app marketing agency, since 2020. The current release, APPlyzer 26, was designed with CMA's app marketers and is aimed at app developers, publishers, marketers and agencies. It covers the Apple App Store, the Mac App Store and Google Play in more than 150 countries.

What it does

• Keyword research and rank tracking with search scores, daily impression estimates and hourly category rankings.
• Apple Ads auction data showing the top results for a keyword, so advertisers can see who bids against them and where their ads land.
• Analysis of how paid Apple Ads and organic rankings interact, flagging where ads may be cannibalising organic installs.
• Download estimates with more than 30 months of history, for tracking seasonality and market size.
• Explorers for competitors' Custom Product Pages and In-App Events, plus ratings and reviews analysis.
• APPlyzer Chat, an AI research assistant, and an API for data integrations.

Pricing on the vendor's page (read 25 September 2026): a free Basic tier with unlimited app tracking; PRO from $19 a month (or $190 a year); API data access from $25 a month (or $250 a year).