AppCodes

AppCodes is a keyword and ranking tool aimed at small, independent iOS developers. It checks how an app shows up in App Store search and helps the developer decide which search phrases to keep or swap.

The makers say they deliberately do not suggest keywords automatically. They prefer to supply research tools and training, leaving the choice of phrases to the developer.

What AppCodes offers

• Visibility checks — shows where an app ranks in store search for up to 200 queries, with the limit raised on request.
• Search Investigator — lists related phrases, popularity and competitiveness scores, and estimated downloads.
• Competitor tracking — gathers rival apps in one view, including the words in their descriptions and keyword lists.
• Press mentions — shows who has written about competing apps and in what context.
• Promo codes — helps developers hand out promotional codes.
• Search popularity data — uses figures supplied by Apple.

Who it works with

The business says it focuses on small, indie developers rather than larger companies and enterprises. It offers a demo and a tutorial before sign-up.

Key facts

• Track record: over 11,000 apps positioned between March 2012 and October 2016, per the stored profile
• Refunds: a 14-day refund window is stated