App Annie

App Annie was a mobile data and analytics platform that tracked downloads, revenue and usage across app stores. It later operated as data.ai, and the current site says the company has been acquired by Sensor Tower.

The stored profile says it began in 2010 as the first mobile market data service. It added advertising monetisation and spend analysis after buying Libring in 2019.

Main features

• Market data: figures on more than 8 million apps and thousands of websites, used for entering markets and planning roadmaps.
• Own-app tracking: downloads, revenue, usage and advertising in one place.
• Advertising and monetisation data: tools to manage and enrich spend data and find hidden performance gains.
• Dashboards and connections: normalisation tools and data from over 400 partner links.
• Reports: research such as the Game IQ game classification study.

Clients

Customers were enterprise clients and registered individual users. The old profile cites more than 1,100 enterprise clients, and elsewhere over 1,400 customers.

Key facts

• Founded: 2010
• Acquisition: the site now reads that data.ai is a Sensor Tower company
• Libring: acquired in 2019