LinkTrust

LinkTrust is a software platform for running performance marketing programmes. Advertisers, ad networks, retailers and agencies use it to follow clicks, leads and sales and credit them to the right partner.

Services

• Tracking and attribution: follows each action from first impression to sale, including server-to-server tracking for a world without cookies.
• Lead generation tools: receive leads from any source, with fraud screening and smart routing.
• Partner programme management: affiliate, referral, influencer and partner marketing programmes, including payouts.
• Compliance monitoring: checks applicants for red-flag content and alerts users to traffic from questionable sources.
• Dashboards: reports on partner and link performance.

Who it serves

Ad networks, advertisers, retailers and digital agencies that manage affiliate or lead-generation campaigns.

Key facts

• Hosting: cloud-based, on Amazon Web Services
• Support: chat, email and phone
• Onboarding: migration and managed services are available
• Experience: the company cites about twenty years in the field