Lever Digital

Lever Digital is a pay-per-click advertising agency for business-to-business companies. Its founders previously grew fast-moving European B2B firms from the inside, and they use that in-house experience to run outside campaigns.

New clients begin with a questionnaire about their goals and give the agency access to their ad accounts, after which the team builds and manages campaigns.

What Lever Digital does

• Google Ads management: search campaigns set up and optimised for return on spend.
• Display advertising: display ads with proper tracking and instrumentation.
• Campaign scaling: expanding what works and cutting what does not.
• Proposals: a tailored plan based on the client's stated aims.

Who it works with

Ambitious B2B businesses, particularly software and technology firms that want search to become a main source of new business.

Key facts

• Focus: pay-per-click advertising for B2B
• Flexibility: no fixed-term contracts, according to its earlier site text