Illicit Digital

Describing itself as having a difference, Illicit Digital runs paid online campaigns for brands, businesses and musicians. It says its aim is scalable growth for brands, businesses and musicians, and its core output is more leads, clients and sales from paid online campaigns. The firm focuses on consumer-facing companies and also takes on business-to-business clients. Its customers run from small start-ups up to large international brands.

Pay-per-lead generation for consumer and business clients

Lead generation is the service the firm puts first. It generates leads for B2C businesses on a pay-per-lead basis, and it says it can also supply a steady flow of qualified, pre-sold leads at a fixed price per lead for B2B companies. The firm's approach is to understand a client's vision, get to the heart of its goals and then focus on the data to deliver them.

Paid campaigns on Facebook, Instagram and Google

The advertising teams run Facebook and Instagram campaigns aimed at a precise audience and a defined buyer profile. The firm also runs Google Ads and display advertising, which it describes as a way to make sure a product or service is found when people are searching for it. It argues that targeted advertising is the centre of everything it does, and that the more campaigns it runs, the better it becomes at making them return more for each client.

Ecommerce growth through paid and organic routes

For online shops, the agency manages advertising to drive sales and combines paid strategies with organic ones. It says its expertise in online advertising underpins the way it helps an ecommerce brand grow, and it describes both routes as proven.

Strategy, search and content in one plan

The digital strategy team builds plans around clear aims, planned steps and measurable outcomes, and the firm says every plan must be designed to deliver a return on investment. Search engine optimisation is presented as the foundation for a website that needs to appear in search results, and it is offered as a plan with measurable and sustainable results. Content marketing is intended to attract, engage and keep potential customers by positioning a client as the authority in its market. The site also lists web design, from full website builds and design changes to custom features, landing pages, custom tools and full ecommerce sites, along with video marketing.

A music marketing team that draws on the wider agency

The agency also runs a music marketing team, which it says has its own approach while drawing on the skills of the other departments. The site says the people involved have more than fifty years of combined experience in the music industry, and it presents that experience as the basis for a music marketing plan carried out with digital expertise.

Specialists and generalists working together

The firm describes two ways of working. Clients who want a track record in their own industry are served by specialist teams focused on particular skills and markets. Clients who want one partner for everything are served by digital strategists and a support team that can take on any digital marketing task. The firm says the two work together to deliver an integrated and comprehensive digital strategy.

Illicit Digital is a digital marketing agency that generates leads for consumer-facing businesses and manages paid advertising for ecommerce brands. It organises its work into specialist teams for each skill or market, and also offers a broader range of services.

Services

• Lead generation: leads sold on a pay-per-lead basis at an agreed rate for each one.
• Facebook and Instagram advertising: campaigns aimed at a defined audience.
• Google Ads and display advertising: paid search and display campaigns.
• Ecommerce marketing: paid and organic strategies for online shops.
• Digital strategy, SEO and content marketing: supporting services that fit into a wider plan.

Who it works with

The agency focuses on business-to-consumer companies, though it also says it can help business-to-business firms. Clients range from small start-ups to large international companies.

Key facts

• Model: specialist teams alongside a full-service digital offering
• Platforms: Facebook, Instagram, Google