Gen3 Marketing

Gen3 Marketing is a digital agency built around affiliate marketing, with search, paid media and content services alongside. From 2019 it bought four affiliate agencies, and in January 2023 it merged them into one business under the Gen3 name, operating internationally.

Services

• Affiliate marketing: managing affiliate programmes and publisher partnerships using its own data and network relationships.
• Financial services affiliate programmes: a dedicated practice for banks and other financial brands.
• Paid media: search advertising tuned for return on ad spend.
• SEO: analysis followed by an ongoing search optimisation plan.
• Content development: content produced to support search and affiliate work.
• AI visibility: a service that shows how AI tools describe a brand and what to change.

Who it works with

It works with brands that sell online, including financial services firms, and describes 56 of its brands appearing on the IR 1000 list.

Key facts

• Formed: January 2023, uniting four agencies acquired since 2019
• Awards: more than 30 industry awards
• Research: published a study comparing consumer and advertiser views of affiliate marketing