Green Cat Consulting

Custom websites for Tyler and East Texas

In Tyler, Texas, the firm builds websites for small and medium-sized businesses, start-ups and longer-established local firms across East Texas. It says every site is designed to order, because there is no company quite like any other. Alongside web design it offers digital marketing. Most of its customers are in East Texas, but the firm says it has clients in other states and can help a business wherever it is located. It offers a free consultation to businesses looking for a web design company in Tyler or East Texas.

Why local marketing in Tyler differs from larger cities

The firm describes web design in Tyler as a competitive market, with many providers who, in its view, do not understand the local situation. It says the digital marketing that works in Tyler is specific to the area, and that it costs much less than comparable work in larger markets such as Dallas. It warns businesses against large companies with no real connection to their own market, and it argues that the right answer depends on what each client needs rather than on one formula applied to everyone.

Four situations the firm sees most often

The firm sets out four common situations that bring clients to it. Some businesses are still trying to build their own sites, and the firm encourages them to learn to use a website as a tool, alongside the free advertising that can support it. Others paid a large sum up front for a site that was out of date within months, and then had to pay again for updates. A third group had a site built cheaply by a friend or an acquaintance, which the firm says rarely serves a business well. It also says that one-size-fits-all websites, or ones that are customized in name only, will let owners down.

Google Business listings and web citations

Search work is delivered as SEO services, which include setting up and managing a client's Google Business listing and building web citations. The firm says its websites are designed to rank well in search results. A Google Business listing is the entry that lets a local customer find the business on Google, and citations are the mentions elsewhere on the web that support it.

Branding, logos and graphic design

Brand work includes logo design and graphic design. The firm says a website should reflect what makes a company unique, so the logo and graphic work is meant to sit alongside the site rather than apart from it. Clients can take these services together as part of one project.

Blogs, email marketing and mobile apps

Content services include blog writing and email marketing, which the firm offers to help clients keep their websites active and their customers informed. It also develops mobile apps for business clients. The firm presents itself as a reliable Tyler web developer that answers the phone, and it asks prospective clients to call so that it can discuss their needs directly.

Based in Tyler, Texas, Green Cat Consulting designs websites and offers digital marketing on the side. It focuses on small and medium-sized firms, start-ups and long-established local businesses in East Texas, though it also has clients in other states.

The firm builds each site to order rather than from a stock design, and argues that marketing which works in Tyler differs from larger cities.

Services

• Web design: custom websites for local businesses.
• SEO services: search optimisation, including Google Business listing set-up and management and web citations.
• Branding and design: logo design and graphic design.
• Mobile app development: apps for business clients.
• Content and email: blog writing and email marketing.

Who it serves

• Small and medium-sized businesses
• Start-ups
• Established East Texas firms
• Clients in other states

Key facts

• Based in: Tyler, Texas
• Focus: local businesses in East Texas
• Also offers: teaching on entrepreneurship and digital advertising