Data Media & Research

Data Media & Research, known as DMRi, is a digital technology agency registered in England and Wales. It focuses on permission-based lead generation: finding people who agree to hear from a brand and passing their details on. It uses automation to run and monitor campaigns.

Products and services

• Opt-in lead generation: adverts that ask people for permission to be contacted by a specific brand, with billing tied to those who opt in.
• The Data Platform: its own software for building ad campaigns and competitions that collect contact details and consent, and can send them straight into a client's database.
• Product promotion: campaigns to launch new products and give customers a way to engage with a brand.
• Social sharing: competitions built to encourage entrants to share them across social media.
• Event and brand exposure: promotion of events through its network of media partners and brands.

Clients

It works with brands looking for new customers; examples include a fashion client seeking an alternative to Google search ads and a new gym recruiting members.

Key facts

• Registered in: England and Wales
• Team: marketers and software developers, several with the firm for over ten years, plus graduates recruited through local universities