Digital Brands Inc.

Digital Brands Inc. develops and operates its own high-traffic websites rather than building sites for clients. Its properties publish free advice articles and guides written by subject experts, in consumer areas such as lifestyle, technology and personal finance. The company says its sites reach millions of readers each month through search and social media.

What Digital Brands Inc. offers

• Owned web properties — a portfolio of branded advice sites, each focused on one topic area.
• Expert content — research, news and advice articles, with regular updates to existing guides.
• Consumer studies — original research used for press and PR work, including in finance.
• Affiliate partnerships — commercial partnerships with brands featured across its sites.
• Partner programme — a route for companies to work with the group on its brands.

Who it works with

Its audience is consumers looking for guidance; its partners are brands and affiliate programmes. The company hires in-house writers, developers and marketers, and supports several charities.

Key facts

• Verticals: lifestyle, technology and finance
• President: Ryan S. Frankel
• Team: in-house developers, staff writers, advice managers and a PR function