GhFly

GhFly is a performance marketing agency that brings paid media, CRM, creative production and data analysis together under one team. It works across Latin America, and its website is written in Portuguese; earlier material says its staff are native speakers of several nationalities. Artificial intelligence is used throughout its data and campaign work.

What GhFly does

• Media: full-funnel paid campaigns guided by data, from brand awareness to conversion, measured against customer acquisition cost and lifetime value.
• CRM: customer journeys, automation and segmentation built to lift activation and retention and cut churn.
• Creative: campaign ideas, content, social media work and brand visual systems.
• Data and AI: predictive models, dashboards and behaviour analysis that link media, CRM and creative output.
• GEO and AI visibility: a method for helping brands show up in the answers produced by AI search tools.
• GHFLY ONE: a combined unit that runs media, social, CRM, creative and SEO as a single operation.

Who it serves

Its case studies and client comments name PepsiCo, Resultados Digitais, Dunlop and VTEX. The PepsiCo work focused on growth in small retail outlets.

Key facts

• Region: Latin America
• Recognition: Placed in four quadrants of the ISG Provider Lens study of MarTech service providers
• Language: Portuguese