Gmarketing

Gmarketing is a digital marketing agency in Cali, Colombia, that works on paid digital advertising and sales growth for companies with a sales team already in place. Operating since 2014, it pairs campaign work with a structured growth method and one-to-one support to connect marketing, sales and reporting.

Services

• Paid advertising: setting up and optimising digital ad campaigns.
• Growth programme: a structured sales growth programme called GROWTH 120 that organises how sales teams follow up leads.
• SEO: search engine optimisation.
• Marketing automation and CRM: automated follow-up linked to CRM tools such as Kommo.
• Analytics and reporting: tracking acquisition cost, cost per lead, return on ad spend and lifetime value in Google Data Studio and Google Analytics.
• Ongoing support: regular meetings and a WhatsApp group with the client's team.

Clients

The agency targets B2C small and medium firms that already use a CRM and have at least three salespeople, especially in tourism, education, clinics, high-value retail and property. It says it has worked with more than 500 such firms.

Key facts

• Based in: Cali, Colombia
• Operating since: 2014
• Markets: Colombia, Latin America and the USA
• Company type: S.A.S.