Gab China

Gab China is a marketing and advertising agency that helps foreign organisations grow in the Chinese market. Its projects include digital strategy, brand campaigns and events such as work at Binjiang Skate Park in Shanghai.

What Gab China offers

• Digital strategy — plans to raise a brand's profile with Chinese audiences, for example university students.
• Advertising campaigns — creative and media work for brands entering or growing in China.
• Social and content marketing — creating and posting WeChat articles and working with Chinese key opinion leaders.
• Market guidance — published guides on selling in China, from food delivery apps and O2O business to health supplements, music and Dianping.

Who it works with

Named clients include a luxury watchmaking brand, IE University, the business-school association AACSB and United Dutch Breweries. The work spans consumer brands, education and nonprofits.

Key facts

• Market: China
• Work location: projects include Shanghai
• Clients named: IE University, AACSB, United Dutch Breweries