CubicICE

CubicICE is a South African marketing agency that concentrates on industrial and business-to-business companies. It began in B2B public relations more than three decades ago and now runs both traditional and digital campaigns under one roof, acting as the sub-Saharan partner of the BBN agency network.

What CubicICE does

• Search marketing: Google Ads management and SEO, with hundreds of sites optimised for target search terms.
• Public relations: traditional and online PR for industrial and B2B brands.
• Lead generation websites: site strategy and builds designed to turn visits into phone and email enquiries.
• Email marketing: creative, copy, database management, sending and reporting.
• Advertising and media buying: print and online adverts, from design through to media planning.
• Creative design and events: catalogues, adverts, digital design and event marketing.

Customers and markets

The agency serves industrial and B2B businesses, with case studies for a heavy construction equipment maker, a hydraulics, pneumatics and automation supplier, and a rubber manufacturer. It reports having worked for over 200 companies, some for more than 20 years.

Key facts

• Based in: South Africa
• Experience: over 30 years as a marketing agency
• Memberships: Google Partner, IAB member, sub-Saharan partner of BBN