Directwest

Directwest is an advertising and digital marketing firm serving businesses across Saskatchewan, with a presence in Regina and Saskatoon. It sells a range of marketing products aimed at local companies, from search campaigns and websites to billboards and print. The firm also publishes research-based articles on the challenges facing Saskatchewan businesses and can draw up a marketing plan for firms without their own marketing staff.

What Directwest offers

• Search marketing — campaigns that help local businesses show up when customers search.
• Digital billboards and outdoor — billboard campaigns plus print and outdoor media.
• Website design and development — responsive websites built for local firms.
• Social media advertising — paid social campaigns, including long-running LinkedIn campaigns.
• Marketing planning — building a marketing plan for businesses short of in-house staff.

Who it works with

Its customers are Saskatchewan businesses of many kinds. Those quoted on its site include OK Tire in Saskatoon, Canadian Western Agribition, Thorsness Appliance, Prairie Animal Health Centre and The PINKchair Nail Studio.

Key facts

• Based in: Saskatchewan, Canada, serving Regina and Saskatoon
• Focus: local businesses in the province
• Research: shares survey findings from its own customers on staffing, inventory and cash-flow pressures