Bussolino-sitcap

Bussolino-sitcap is an Italian full-service advertising agency that concentrates on building lasting relationships between companies and their audiences. Working since 1956, it plans campaigns that win new leads, keep customers loyal, retain donors and grow subscriptions.

Services

• Lead generation: campaigns that take a target audience from first response to a booked appointment for the sales team.
• Customer loyalty: programmes that help clients know their customers better and lower churn.
• Fundraising campaigns: moving donors from a first gift to regular giving.
• Subscription campaigns: winning new subscribers and renewals for magazines, e-commerce and premium services.
• Mailing and creative advertising: direct mail and creative work.

Clients

Companies with sales forces, publishers and subscription services, and nonprofits raising donations.

Key facts

• Based in: Italy
• Founded: 1956
• Specialism: direct marketing and relationship campaigns