Brand Matters

Brand Matters is a branding consultancy based in Toronto that works with Canadian organisations. Its approach rests on market research, and it has particular experience building brands for business-to-business companies.

What Brand Matters does

• Strategic branding: brand strategy, management, logos and brand coaching, built on its Brand Differentiation Model.
• Market research and Brand Insight: a custom B2B research process to understand customers and markets.
• Brand metrics: measuring how a brand performs.
• Marketing planning: strategic marketing plans and digital marketing support.
• Internal branding: employer branding, employee research, engagement and communication, and organisation development.

Who it works with

Case studies cover Siemens Canada, Diabetes Canada, Chicken Farmers of Canada, the Government of Canada, a Toronto children's aid charity, an Alberta building trades body and a loyalty rewards programme.

Key facts

• Based in: Toronto, Canada
• Experience: each consultant has more than 20 years in the field
• Industry role: appointed to the Canadian Marketing Association board and developed a strategic planning toolkit for Canadian marketers