Big Imagination Group

Big Imagination Group, known as BIG, is a Los Angeles marketing agency that pairs commercial work with social impact campaigns. It sets out to unite profit and purpose, and it was running cause-driven campaigns well before they became common.

Products and services

• Integrated marketing campaigns: work across television, radio, print, out-of-home and experiential channels.
• Social impact campaigns: campaigns aimed at shifting public attitudes and behaviour.
• Digital and social media: online campaigns and social content.
• Web development: building websites for clients.
• Collateral: supporting printed and brand materials.

Who it serves

BIG works with both long-established brands and challenger brands, choosing channels to suit each campaign rather than favouring one platform.

Key facts

• Based in: Downtown Los Angeles Arts District, at the La Kretz Innovation Campus
• Focus: commercial and social impact marketing