BrandTech.co

BrandTech.co is the web home of The Brandtech Group, a marketing technology group founded in June 2015 under a different name. The group owns a set of specialist companies and aims to help brands run their marketing faster and more cheaply by using technology, with a strong emphasis on generative AI.

What BrandTech.co offers

• Generative AI marketing — Pencil, a platform that produces ads and predicts their performance.
• In-house agency building — Oliver sets up in-house digital marketing studios for global brands.
• Digital and performance marketing — Jellyfish, which also runs Share of Model to track how AI platforms describe brands.
• Content and social — Gravity Road creates branded content that mixes marketing, media and entertainment.
• Influencer marketing — Collectively works with creators using its own technology and data tools.
• Strategy and mobile media — Brandtech Consulting advises on strategy, and Mobkoi runs mobile advertising.

Who it works with

It serves global brands that are moving their marketing towards technology and AI.

Key facts

• Founded: June 2015
• Structure: a group of specialist companies
• Investment arm: Brandtech Ventures backs startups