Blunt Agency

Blunt Agency is an Australian brand agency that works mainly with marketing teams. It builds what it calls brand ecosystems, covering strategy, implementation and ongoing care, so a brand reaches regional, rural and metro customers.

Products and services

• Brand strategy: a framework for business insight, brand positioning and brand personas.
• Rebranding: reviewing business vision, purpose and new market segments, then guiding the move to a new brand.
• Brand naming: a structured naming process to set a business apart.
• Brand design: design systems and guidelines, including for large organisations with complex brands.
• Brand nurture: keeping a brand consistent across marketing and all touch points.

Clients

The agency works with marketers and organisations of varied sizes, including large enterprises. Case studies shown include pet health brands and a dairy business.

Key facts

• Based in: Australia
• Markets reached: regional, rural and metro customers