Black Ink Technologies

Black Ink Technologies makes business intelligence and CRM software for companies selling through a distribution chain. Its EyeOn products give manufacturers, distributors and dealers daily reporting in place of monthly reports and hand-built spreadsheets.

Products and services

• EyeOn Retail: dealer reporting that combines data every day to show orders, sales trends by category and model, and buyer locations mapped by zip code and county. Alerts on key measures can go to store staff, and multi-store groups can view roll-up, single-store or selected-store figures.
• EyeOn Customer: a mobile-friendly tool for tracking calls, field notes and demonstrations, matching customers with preferred dealers and assigning leads to managers.
• EyeOn Dealer: reporting and CRM for managing dealer networks, covering warranty, product mix, inventory, parts and service, territory managers' sales quotas and shared visit notes.

Customers and markets

The software is aimed at manufacturers, distributors and dealer networks, including those that sell directly to homeowners or to commercial buyers. Its articles focus on dealer inventory visibility and customer profiling.