Blaine Warren Advertising

Blaine Warren Advertising, often shortened to BWA, is an advertising and marketing agency that specialises in military recruiting programmes. Its campaigns are built to turn interest into qualified leads and more enlistments. It has worked on US government recruiting for around two decades.

What Blaine Warren Advertising offers

• Recruiting campaigns: targeted campaigns and field programmes that raise awareness and collect lead data.
• Sponsorships and partnerships: national, regional and local initiatives with professional, college and high school platforms.
• Mobile tours and field operations: planning, running and reporting on mobile tours, with recruiter training and brand ambassadors.
• Lead processing: handling, routing and passing leads to recruiters under client procedures, using a qualification centre model.
• Analytics and dashboards: reporting that lets recruiters and programme teams track performance.
• Creative and media: in-house creative, media planning and buying, earned media and video production.

Who it serves

Since 2005 it has held the agency-of-record role for recruiting in the Air Force Reserve Command, a subcontractor on the Today's Military programme, and supports local recruiting for the Illinois Air National Guard.

Key facts

• Experience: 20 years in military recruiting
• Status: small business holding federal contract vehicles
• Compliance: works within DoD privacy and cybersecurity rules, including CMMC