Best Digital Hawker

Search, paid advertising and social media under one agency

Digital marketing for businesses in India is the work of Best Digital Hawker, an agency that handles the main online marketing channels for each client. It says every engagement is built to the client's own requirements. Its services run from search and paid advertising through to social media, content, analytics, mobile and email work, and the agency's stated aim is to help businesses grow online.

Search optimisation and paid advertising

Search engine optimisation, as the agency describes it, is the work of helping a website rank in the unpaid part of search. Pay-per-click work means sponsored search advertisements that appear for chosen keywords, which the agency builds to match the client's specifications. Its social media marketing aims to produce content that users share with their own networks, so that a brand's exposure and reach widen. The agency treats these channels as complementary and reports on how each one performs.

Content, analytics and conversion

Content marketing, in the agency's account, covers creating, publishing, distributing and monitoring online material that engages a brand's audience. Its digital analytics reports measure website performance, user engagement, shares, likes and click-through rates. They also show which pages visitors read most and why visitors leave without converting, so the client can act on the findings. Website conversion rate optimisation, which the agency lists among its services, uses that analysis to change pages so more visitors take the intended action.

Mobile, email and strategy

The agency also lists digital strategy, mobile marketing and email marketing among its services. Strategy work is described as building a plan of action for each client, and the agency says it approaches planning by thinking beyond the usual options. Mobile marketing covers reaching customers on handsets, and email marketing covers campaigns sent to subscribers. Political campaigns are another subject of its writing, and it argues that many of them make weak use of the internet to reach voters and raise funds.