Advertising Company

Affinity Agency

Norwich marketing agency for web design, ecommerce builds, SEO, paid media and social campaigns

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About Affinity Agency

Websites and ecommerce from Norwich

Affinity Agency is a marketing and web firm that covers the full range of digital and offline services from Norwich, where its head office sits, plus offices in Birmingham and London. The company says it has supported regional, national and international clients since 1986, when it started with offline production and marketing work. Most of its current projects centre on websites, online shops and digital campaigns, and the agency describes itself as one of the UK's top 100 digital agencies, a place it says it has held for seven years in a row.

How the agency is organised

Rather than one generalist team, Affinity works as an agency collective. Specialist teams for digital, advertising, insights and iMarketing can be used on their own for a particular service, or combined to deliver integrated work across every channel. That structure lets a client buy one discipline, such as search, or the whole mix, without changing supplier.

Web design, builds and platform migrations

The web team designs and builds sites on Magento 2 and Shopify. The agency says its ecommerce work covers the whole range of selling routes, from online stores to social selling and in-store footfall, and it has moved clients from Magento to Shopify. Named examples include a Magento 2 build for a German manufacturer, a new site for a long-standing Norwich client, a visitor website for the regional tourism brand Visit East of England, and a biorepository site for Norwich Research Park.

Paid search, social and conversion work

Paid search and paid social are managed in house, alongside media buying. Conversion rate optimisation is described as a tailored process in which no two projects are alike, aimed at more leads from the same traffic and lower acquisition costs. The firm says its goal is to increase leads, improve return on investment and reduce costs, and to bring in the right visitors for the client's market rather than visitors in general.

Data, CRM and analytics training

The agency also runs data integration and management, CRM (customer relationship management) services, user experience research and analytics training. Its team says its data-driven strategies are shaped to each client's specific needs and aimed at reaching the audience a brand wants. Outreach, digital PR and organic search work sit alongside these services.

Clients and recognition

Its clients run from start-ups and regional SMEs up to national household names, utilities, councils, housing associations and charities. The company says its work has won awards, including a DADI award for digital excellence, and that it holds Google Partner status. It also reports on its own social and environmental impact in a separate section of its pages.

TrustList summary

Affinity Agency is a full-service marketing and web agency headquartered in Norwich, with further offices in Birmingham and London. Founded in 1986, it began with offline production and marketing and now focuses mostly on websites, ecommerce and digital campaigns for clients across the UK.

What Affinity Agency offers

Web design and build: websites and online shops, including Magento and Shopify projects and migrations between the two.
SEO and content: organic search work, content creation, outreach and digital PR.
Paid search and paid social: PPC and social advertising management, plus media buying.
Conversion and UX: conversion rate optimisation and user experience research.
Data and CRM: data integration, CRM services, analytics training and support.

Customers and markets

Clients range from start-ups and regional SMEs to household-name brands, public utilities, local authorities, social housing organisations and charities.

Key facts

Based in: Norwich, with offices in Birmingham and London
Founded: 1986
Team: over 40 staff
Recognition: Google partner status and a long-running place in the e-consultancy ranking of UK digital agencies

Summary written by TrustList from the business's own published information, Nov 2026.

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Categories & features

Affinity Agency rankings

Affinity Agency is ranked on 8 TrustList rankings: #1 on 3, #2 on 3, #10 on 1 and #49 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Affinity Agency has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Advertising company · 8 rankings

#1of 497
United kingdom
It is the only one of the top 95 here listing magento and one of 2 here listing shopify.
Of the top 95 here, 42 also cover web design and 41 also cover web development; 7 also work in London and 2 also work in Asia.
Behind Bite Digital, ahead of Don’t Panic.
#1of 141
London
It is one of 11 here listing production and one of 12 here listing eCommerce.
Its profile: “Affinity Agency is a marketing and web firm that covers the full range of digital and offline services from Norwich, where its head office sits, plus offices in Birmingham and London.”
Of the top 85 here, 30 also cover creative and 23 also cover consumer products & services; 3 also work in Dublin and 3 also work in Nice.
Behind BLOCK10, ahead of Don’t Panic.
#1of 21
Birmingham
It is one of 2 here listing branding.
Its profile: “Affinity Agency is a marketing and web firm that covers the full range of digital and offline services from Norwich, where its head office sits, plus offices in Birmingham and London.”
Of the 21 here, 8 also cover advertising & marketing and 7 also cover business services; 4 also work in Manchester and 3 also work in Glasgow.
Behind Big Cat Agency, ahead of Lavery Rowe Advertising.
#2of 112
Ecommerce
It is one of 2 here listing production and one of 6 here listing magento.
Its profile: “The agency says its ecommerce work covers the whole range of selling routes, from online stores to social selling and in-store footfall, and it has moved clients from Magento to Shopify.”
Of the top 94 here, 36 also cover SEO and 28 also cover digital marketing; 2 also work in New York and 2 also work in York.
Behind Hall Internet Marketing, ahead of Digital Clicks Marketing.
#2of 24
Shopify
It is one of 3 here listing production and one of 6 here listing magento.
Its profile: “The web team designs and builds sites on Magento 2 and Shopify.”
Of the 24 here, 24 also cover eCommerce and 13 also cover goals; 2 also work in Tamil Nadu and 2 also work in New Delhi.
Behind EcommerceDA, ahead of Agentur Emilian.
#2of 17
Magento
It is one of 2 here listing production and one of 4 here listing branding.
Its profile: “The web team designs and builds sites on Magento 2 and Shopify.”
Of the 17 here, 9 also cover WordPress.
Behind Ad Circus, ahead of Apex Web Zone.
#10of 208
Production
It is the only one of the top 90 here listing magento and one of 2 here listing shopify.
Its profile: “The company says it has supported regional, national and international clients since 1986, when it started with offline production and marketing work.”
Of the top 90 here, 45 also cover video and 43 also cover advertising; 4 also work in Virginia and 4 also work in Florida.
Behind adams marketing, ahead of AGCS.
#49of 1325
Design
It is one of 2 here listing shopify and one of 3 here listing magento.
Its profile: “- Web design and build: websites and online shops, including Magento and Shopify projects and migrations between the two.”
Of the top 87 here, 25 also cover branding; 2 also work in Colorado and 2 also work in Denver.
Behind Adasto Communication, ahead of Affordable Image Marketing Agency.