Lavery Rowe Advertising

Lavery Rowe Advertising is a UK agency that specialises in direct response advertising, meaning campaigns designed to win new customers and generate leads. It has offices in London and Birmingham and describes itself as the largest independent agency of its kind in the country.

Services

• Media planning and buying: placing advertising in press, TV and radio titles and slots.
• Creative design and copywriting: press advertisements and scripts built to draw a response.
• TV advertising: supporting clients from a first campaign through to larger schedules.
• Radio lead generation: campaigns with scripting and production, including for compensation claims.
• Inserts: printing, planning and placement of press inserts and third-party inserts such as catalogue mailings.
• Digital response: pay-per-click, social, native and affiliate work that builds on offline media.

Key facts

• Based in: London and Birmingham, UK
• Experience: more than 40 years in press planning and buying
• Recognition: a 2021 Newsworks award for effectiveness and a commendation for a newspaper campaign