APC Collective

APC Collective is a communications agency based in Austin, Texas, that goes beyond standard public relations. It helps clients grow their reach and relationships through earned media, community engagement and influencer work, and places weight on listening closely and on social impact.

Products and services

• Public relations: earned media campaigns and media relations with consumer, parent and trade press.
• Community engagement: outreach to community groups, including Latino audiences.
• Influencer outreach: working with creators and storytellers to spread client news.
• Brand launches and events: multi-city events and media gatherings for new market entries.
• Social impact and DEI: helping clients shape diversity and social impact frameworks.

Who it works with

Past work includes the launch of Audible Latino, brand work for American Campus Communities, the US introduction of Tequila Honor, and campaigns for Jarritos, Texan by Nature and Sprint.

Key facts

• Based in: Austin, Texas, United States
• Focus: PR, multicultural marketing, social impact