APC Collective

• CULTIVATING AMERICAN CAMPUS COMMUNITIES’ STORY The nation’s largest student housing company, American Campus Communities, brought in APC to deepen brand presence across 90 university markets APC has since helped deepen brand engagement with core audiences via strategic media relations within parent, consumer and industry publications

APC leverages national and local partnerships, core initiatives and storytelling opportunities to reflect the company’s mission and work in creating environments conducive to academic, professional and personal success for more than 135,000 college students

• INTRODUCING TEQUILA HONOR TO THE U
• S

APC was called on to help officially introduce the Tequila Honor brand to the U S market APC helped coordinate multi-market events and media gatherings taking Kate del Castillo on the road to help officially welcome Tequila Honor to the market The team also helped generate local awareness for off-promise events to help fans meet Kate and purchase Tequila Honor for the first time Overall media and influencer outreach efforts helped generate first time sales and garnered over 260 million traditional and social impressions

• LAUNCHING OVERHAUL AS A TRUSTED TECH PARTNER & TRANSPORTATION SOLUTION APC supported the launch of Overhaul, a technology partner to premium freight transportation service providers We dove into the category to understand the key stakeholders, developed a roadmap for how to engage and generate awareness with the right target audiences including key shippers, independent drivers, owner operators and industry trade professionals to support the brand launch

APC leveraged each company milestone to drive awareness about Overhaul’s product and unique differentiators, securing new relationships, brand partnerships and securing top-tier trade, business and tech media to garner over 105 million impressions

• ELIZABETH SETON CHILDREN’S: WHERE INSPIRED CARE CREATES POSSIBILITIES APC was engaged by Elizabeth Children’s Foundation to create a fresh brand identity, bringing three organizations under one cohesive family brand Working with our partners at Elizabeth Seton Children’s Foundation and consulting with all internal and external stakeholders, APC reimagined a new universal identity, Elizabeth Seton Children’s

Helping evolve and consolidate their overall brand footprint, we also developed their new website, organization manifesto and provided a completely revamped brand book for team use We are proud to support Elizabeth Seton Children’s in their work as a vital community partner and care provider for patients and their families

• FOSTERING THE #HERETOLEAD GENERATION In an era when more diverse and grounded leadership is needed across all industries, APC is honored to support one of the most influential Latinx leadership organizations via media, social and influencer strategy Tasked with helping expand CHCI’s footprint and relevance to ensure a level leadership playing field, APC leverages the organizations access to alum, programming and events to deepen relationships with core audiences

APC has handled the evolution of the organizational narrative, partner program strategies, and all external communications Through our client collaboration, we have been able to build a notable network of Latinx voices sharing CHCI’s milestones  garnering over 1 billion impressions

Audrey Ponzio is the CEO & Founder of APC Collective where she and her team develop communications and community engagement programs to help clients grow their reach, relevance, and impact Specializing in integrated and inclusive campaigns, Audrey has developed best-in-class programs for leading brands including Google, Audible, GE, Starbucks, Kraft Foods, Unilever, Johnson & Johnson, Pfizer, Time Warner Cable, American Heart Association, Girl Scouts, Boys & Girls Clubs of America, Sprint, Delta, and PepsiCo, among others

Sunday, also known as “Get a Meeting Vidal”, focuses on helping build strategic introductions with stakeholders that result in powerful partnerships, campaigns and programs Sunday has counseled brands and organizations from every industry including: consumer, technology, real estate, education, and sustainability

Gabrielle serves as a leading Account Manager, overseeing client strategy, experiential, as well as in-house legacy projects and new business development A natural storyteller and creative, Gabrielle harnesses her significant media relations, influencer marketing, Diversity, Equity and Inclusion (DEI), and event activation experience to foster best-in-class campaigns, programs and spotlight diverse voices and stories Providing counsel to Avocados From Mexico, Bumble, Lush, Match Group, T-Mobile, among others, Gabrielle works to deliver impactful, holistic campaigns, cultivating significant brand awareness and favor across the beauty, food, lifestyle and tech verticals

Fernanda serves as a Dallas based Account Executive with experience in both the non-profit and for-profit sectors, social media management, event execution, and media relations As a passionate communications strategist, Fernanda loves storytelling, developing content that resonates, and bringing bold ideas to the table and to life A natural problem solver and a true believer in the power of positivity and gratitude, Fernanda will make sure to tackle solutions to get things done

o Brianna's public relations and event management experience in the non profit sector has given her an appreciation and passion for storytelling and making an impact She gravitates to strategic planning, content creation, thought leadership and developing crisis communication plans A firm believer in continuous learning, she is currently completing her MBA coursework and is passionate about finding new ways to drive positive results for clients and collaborators

With nearly 30 years of communications experience both agency- and client-side, Kate has a knack for connecting the integrated marketing dots to help take brands to the next level She has a strong track record of building loyal and productive teams, protecting reputations, championing diversity and inclusion, and helping drive positive business results for brands of all sizes

OPERATIONS & PROJECT MANAGER

Operations & Project Manager

A Latina Dallasite, Jennifer can be found at the nexus of communications strategy, award-winning digital campaigns, experiential moments, y más Jennifer is seasoned in general and multicultural efforts working to serve a range of industries and bring client mission-oriented opportunities to life from conceptualization to execution A steward for driving affinity and deepening impact, she aims to find strategic and innovative solutions to fill purposeful gaps in all aspects from account consulting and project management to mothership operations A doer by nature and a strategist by choice, Jennifer fancies work with meaning and bringing meaning to work A believer in good ole hard work, intention and community, she strives to be a continued connector, collaborator, and north star ally to individuals and clients alike ¡Adelante¡ Cynthia is a leading Account Manager that develops and oversees strategic campaigns that inspire, drive brand awareness and favor As a media relations and trend spotting maven, Cynthia brings experience and insight in media relations, influencer marketing, event activations, social media development and diversity, equity and inclusion (DEI) strategy Executing compelling and impactful work for leading brands including Audible, Bumble, Lush, Match, Sprint, T-Mobile among others, Cynthia aims to serve and elevate storytellers and communities

CORPORATE & BRAND STRATEGY STORYTELLING