Advertising Company

Don’t Panic

Purpose-driven London creative agency producing campaigns, films and earned media for charities and brands

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TrustList summary

Don’t Panic is a strategy and creative agency in London whose campaigns aim to reframe social issues and prompt people to act. It began in 2003 with street giveaways and satirical stunts and is now a certified B Corp. The agency draws on deep knowledge of the charity sector to help brands act on a social purpose credibly.

What Don’t Panic does

Creative advertising: campaign concepts that run both online and offline.
Branded content and film: short films for charities and brands.
Earned media: PR-led ideas designed to gain attention without paid media.
Purpose strategy: helping brands find and activate their social purpose.

Clients

The agency works with charities, causes and purpose-driven brands; recent work covers Greenpeace International, Shelter, Oxfam, YouTube, Save the Children, giffgaff and Strong Roots.

Key facts

Based in: London, United Kingdom
Founded: 2003
Certification: B Corp

Summary written by TrustList from the business's own published information, Sep 2026.

Rankings

Don’t Panic is ranked on 2 TrustList rankings: #2 on 2.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Don’t Panic has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Advertising company · 2 rankings

#2of 51
United kingdom
Its profile: “- Based in: London, United Kingdom - Founded: 2003 - Certification: B Corp Don’t Panic is a strategy and creative agency in London whose campaigns aim to reframe social issues and prompt people to act.”
Of the 51 here, 42 also cover web design and 41 also cover web development; 7 also work in London and 2 also work in Asia.
Behind Affinity Agency, ahead of Contentcoms.
#2of 62
London
Its profile: “Don’t Panic is a strategy and creative agency in London whose campaigns aim to reframe social issues and prompt people to act.”
Of the 62 here, 30 also cover creative and 23 also cover consumer products & services; 3 also work in Dublin and 3 also work in Nice.
Behind Affinity Agency, ahead of DOOH.