Don’t Panic

Don’t Panic is a strategy and creative agency in London whose campaigns aim to reframe social issues and prompt people to act. It began in 2003 with street giveaways and satirical stunts and is now a certified B Corp. The agency draws on deep knowledge of the charity sector to help brands act on a social purpose credibly.

What Don’t Panic offers

• Creative advertising — campaign concepts that run both online and offline.
• Branded content and film — short films for charities and brands.
• Earned media — PR-led ideas designed to gain attention without paid media.
• Purpose strategy — helping brands find and activate their social purpose.

Who it works with

The agency works with charities, causes and purpose-driven brands; recent work covers Greenpeace International, Shelter, Oxfam, YouTube, Save the Children, giffgaff and Strong Roots.

Key facts

• Based in: London, United Kingdom
• Founded: 2003
• Certification: B Corp