Don’t Panic

• DON’T PANIC CONCEIVE CONCEPTS THAT ENGAGE AUDIENCE IN DIFFERENT AND BIGGER WAYS THAN ADVERTISING, IDEAS THAT LIVE BOTH OFFLINE AND ONLINE AND INVOLVE AUDIENCES IN MEANINGFUL WAYS Nishma Robb, Senior Director Brand and Reputation, Google UK DON’T PANIC CONCEIVE CONCEPTS THAT ENGAGE AUDIENCE IN DIFFERENT AND BIGGER WAYS THAN ADVERTISING, IDEAS THAT LIVE BOTH OFFLINE AND ONLINE AND INVOLVE AUDIENCES IN MEANINGFUL WAYS

• IT WAS SO SPECIAL TO HAVE YOUR ABSOLUTE BRILLIANCE AND SUCH AN IMPORTANT SHORT FILM MADE BY YOU FOR UNHCR – THANK YOU! Claire Lewis, Global Goodwill Ambassador Programme, UNHCR IT WAS SO SPECIAL TO HAVE YOUR ABSOLUTE BRILLIANCE AND SUCH AN IMPORTANT SHORT FILM MADE BY YOU FOR UNHCR – THANK YOU!

• A BEAUTIFUL CONCEPT COMBINED WITH A RIGOROUS CREATIVE AND PRODUCTION PROCESS MEANS THE FILM HITS ALL OF OUR STORYTELLING AND MESSAGING OBJECTIVES

• Johnty Gray, Mass Engagement Director, WaterAid A BEAUTIFUL CONCEPT COMBINED WITH A RIGOROUS CREATIVE AND PRODUCTION PROCESS MEANS THE FILM HITS ALL OF OUR STORYTELLING AND MESSAGING OBJECTIVES

• DON’T PANIC HAS ANSWERED THE QUESTION OF WHAT AN ADVERTISING AGENCY SHOULD BE NEXT Andrew McGuinness, Founder BMB and ex-CEO of Freuds DON’T PANIC HAS ANSWERED THE QUESTION OF WHAT AN ADVERTISING AGENCY SHOULD BE NEXT

• BAFTA-WINNING ARTIST REVOLUTIONARIES Tabitha Jackson, Arts Commissioner, Channel 4

• I THINK DON’T PANIC HAVE AN ORIGINAL APPROACH TO TALKING ABOUT THE ISSUES AND CAUSES AFFECTING US TODAY, AND THEY’VE PROVED THAT TIME AND AGAIN WITH A GREAT BODY OF WORK Julian Richer, Founder Richer Sounds, The Good Business Charter and Tax Watch

I THINK DON’T PANIC HAVE AN ORIGINAL APPROACH TO TALKING ABOUT THE ISSUES AND CAUSES AFFECTING US TODAY, AND THEY’VE PROVED THAT TIME AND AGAIN WITH A GREAT BODY OF WORK We’re Don’t Panic, a strategy and creative agency doing things differently on purpose We work with a broad variety of causes, charities and purpose-driven brands to produce ideas that reframe the narrative, get people talking, and inspire action

We’re the original purpose agency; founded in protest and fuelled by possibility Starting off life handing out “Don’t Panic Packs” on the street and becoming viral sensations with our satirical stunts, we now connect with global audiences through purpose driven campaigns that deliver real world social impact How? Because we’ve never forgotten the importance of entertainment when communicating serious issues – and we’re reminded of it whenever we polish our BAFTA

HOW WE DO IT

1. We get to know what makes you ‘you’ – and consider what sets you apart If lockdown weight gain taught us anything, one size definitely doesn’t fit all Our collaborative research phase helps us arrive at a positioning that answers your brief in a way that only you could

2. We create campaign platforms that cut through the jibber-jabber Creative thinking underpinned by strategic rigour enables us to articulate your purpose in a bold way that brings focus to your communications, slicing through the noise like an incredibly hot butter knife

3. We create multi-channel ideas that are easy to share and hard to forget Whether it’s a social media film, PR-able billboard, or a DRTV ad, we’ll push you out of your comfort zone with activation ideas that take calculated creative risks and get tongues wagging That’s because we know how to use pop culture to give serious issues an entertaining wrapper

4. We use bespoke tools to stress-test ideas, ensuring they always hit the spot No-one wants to make their target audience cringe That’s why our DP+ panels are made up of Gen Z, Gen X, and young creatives around the world to ensure relevancy, accurate representation, and your all-important friend: authenticity

5. We learn from – and take pride in – our results Whether we’re driving donations, growing movements, or launching purpose-led products to conscious consumers, the whole team takes responsibility for real-world results, as well as ensuring our shelves are heavily reinforced for all those award wins too