Confiant

Confiant provides an ad quality, security and privacy platform for the advertising supply chain. It detects and prevents malicious advertising on both the client side and the server side. Its customers are publishers and ad platforms, along with brands.

What Confiant offers

• Malvertising detection — covers more than 80 malvertising techniques.
• Ad quality assurance — keeps poor or unwanted ads away from sites.
• Real-time threat identification — works in client-side and server-side environments.
• Large-scale monitoring — watches 100 billion client-side impressions and 300 billion server-side auctions a day.

Who it works with

The site names publishers and platforms, such as ad exchanges and marketplaces, as the main users, and says more than 1,000 brands are involved, including MSN, Paramount, PubMatic, Magnite and IBM. It reports protecting more than 40,000 premium sites.

Key facts

• Recognition: IAB Europe approved; Martech Breakthrough Award 2023
• Focus: ad quality, security and privacy