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Advertising Agency Software

mFilterIt

New· 4

AI-based ad traffic validation, brand safety monitoring and scam detection for brands and enterprises

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TrustList summary

mFilterIt provides a suite of AI tools that validate digital signals. It works in three areas: media trust, brand trust and financial trust. Its ad products check whether traffic comes from real users or from bots and other fraud.

Features

  • Full-funnel ad traffic validation: identifies bots, fake clicks and device farms.
  • Brand safety and suitability monitoring: reviews where brand advertising appears.
  • Behaviour analysis: studies user, device and behaviour patterns to tell real users from fraud.
  • Brand and financial trust: covers intellectual property protection and scam detection.

Who it works with

The site says growth-focused brands and enterprises worldwide use it, and shows more than 45 client logos from varied industries. Its models are trained on signals from over 50 markets.

Key facts

  • Operates in: India, USA, UAE and Indonesia
  • Reported results: 3 million brand threats removed in 12 months

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

Trust Score

4/ 100
Trust Score: New

An earned signal from verification, reviews, awards, transparency and engagement - the vendor can't buy it.

Verification
0/100 · 20%
Reviews
0/100 · 30%
Awards
0/100 · 15%
Transparency
18/100 · 20%
Engagement
0/100 · 15%
Joining soon
Recommendations
Coming soon
Complaints
Coming soon

Updated 10/5/2026

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