mFilterIt

mFilterIt provides a suite of AI tools that validate digital signals. It works in three areas: media trust, brand trust and financial trust. Its ad products check whether traffic comes from real users or from bots and other fraud.

What mFilterIt offers

• Full-funnel ad traffic validation — identifies bots, fake clicks and device farms.
• Brand safety and suitability monitoring — reviews where brand advertising appears.
• Behaviour analysis — studies user, device and behaviour patterns to tell real users from fraud.
• Brand and financial trust — covers intellectual property protection and scam detection.

Who it works with

The site says growth-focused brands and enterprises worldwide use it, and shows more than 45 client logos from varied industries. Its models are trained on signals from over 50 markets.

Key facts

• Operates in: India, USA, UAE and Indonesia
• Reported results: 3 million brand threats removed in 12 months