Pixalate

Pixalate is a fraud protection and ad quality analytics company for programmatic advertising. It detects and blocks invalid traffic on connected TV, mobile apps and websites. Its customers include programmatic platforms and exchanges.

What Pixalate offers

• Invalid traffic detection — identifies more than 35 types of invalid traffic across CTV, mobile apps and websites.
• Pre-bid blocking — blocks more than 40 types of invalid traffic before a bid is placed.
• Quality indexes — Publisher Trust and Seller Trust Indexes rate publisher quality and compliance.
• Programmatic analytics — monitors apps, domains and OTT devices, analysing data points every month.
• Data products — includes a CTV show-level data feed, an SDK rating index, a child-safety developer check and an open fraud intelligence feed.

Who it works with

Named customers include ByteDance, PubMatic, OpenX, LinkedIn and Yahoo.

Key facts

• Based in: McLean, Virginia, USA
• Other offices: London, Dublin and Singapore