Peer39

Peer39 supplies contextual intelligence and brand safety tools for digital advertising. Buyers can control placements before the bid, check what ran and analyse results afterwards. It serves advertisers and agencies, programmatic partners and publishers.

What Peer39 offers

• Contextual data — classifies content into more than 4,300 categories.
• Brand safety and suitability — controls over where ads appear.
• Analytics — post-buy reporting for CTV, display and online video.
• Connected TV tools — targeting and measurement for streaming.
• Verification and fraud prevention — listed among its products.

Who it works with

The site says its coverage includes web, mobile, connected TV, audio, social and programmatic channels. It handles around 400 billion bid requests a day.

Key facts

• Experience: states more than 20 years refining its contextual models
• Channels: web, mobile, CTV, audio, social