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Advertising Agency Software

Zefr

New· 4

Brand suitability and verification for social video and feeds, using content classification for marketers

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TrustList summary

Zefr provides brand suitability and verification for advertising on social video platforms. Its system classifies content using AI rather than keyword blocking. It serves marketers and brands that advertise on social channels.

Features

  • Brand safety and suitability: assesses content around ads on social platforms.
  • Brand misappropriation detection: spots misuse of a brand.
  • AI-generated content identification: flags synthetic content.
  • Viewability and media quality: monitors how ads are delivered.
  • Media services: managed campaigns built on its own data and technology.

Customers and markets

Supported platforms are YouTube, Meta, TikTok, Snapchat and Reddit. Case studies feature Waitrose, M&S Food and CMI Media Group. The classifier analyses video, audio, imagery, text and metadata.

Key facts

  • Innovation unit: Zefr Labs, for emerging platforms and AI applications
  • Platforms: YouTube, Meta, TikTok, Snapchat and Reddit

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

Trust Score

4/ 100
Trust Score: New

An earned signal from verification, reviews, awards, transparency and engagement - the vendor can't buy it.

Verification
0/100 · 20%
Reviews
0/100 · 30%
Awards
0/100 · 15%
Transparency
18/100 · 20%
Engagement
0/100 · 15%
Joining soon
Recommendations
Coming soon
Complaints
Coming soon

Updated 10/5/2026

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