DoubleVerify

DoubleVerify provides software that verifies where and how digital ads run. It checks for fraud, assesses brand suitability and measures viewability across the open web, commerce media, connected TV and social platforms. Its customers include brands, agencies, publishers and marketplaces.

What DoubleVerify offers

• Fraud detection — identifies fraudulent activity across digital channels.
• Brand suitability — helps keep ad placements in line with a brand's values.
• Viewability — measures whether ads meet visibility standards.
• Context analysis and attention — evaluates content relevance and monitors attention metrics.
• Platform suites — separate products for advertisers, publishers and marketplaces, plus an AI engine and an attribution tool.

Who it works with

The site lists brands, agencies, publishers and marketplaces as users, across social media, streaming TV and commerce media. Named customers include Procter & Gamble, General Motors, Vodafone, WPP Media and Publicis Groupe.

Key facts

• Scale: states it measures over 8.3 trillion media transactions per year
• Channels: open web, commerce media, CTV and social