StoryXpress

Through a cloud platform, StoryXpress provides video creation, hosting and analytics for business teams, and the company says more than 100,000 brands use it around the world. It presents its aim as using video to strengthen prospecting, conversions and retention, and it groups its uses under marketing, sales, customer support, recruitment and learning.

Recording and creating videos

The entry point is a Chrome screen recorder that captures a webcam, the screen or both, so a user can create and share a video without other tools. Videos can also be built from scratch. The company says its drag-and-drop creator builds a finished video from pictures, words and animated GIFs, and that templates make the result more interactive.

Hosting and branded playback

Videos are stored on the platform in an ad-free environment, and the company says playback is high quality and loads quickly. The player can be customized to match a brand's look and feel. The analytics measure the performance of video campaigns, including click-through rates, views and the gaps where viewers drop away, so that the most valuable videos can be identified.

Lead capture and sales follow-up

For sales teams, in-video forms build contact lists automatically, and a lead scoring feature rates viewers by how they engage with each video. Follow-up in the CRM can be automated according to how much of a video a viewer watched. The company lists integrations with HubSpot, ActiveCampaign, Gmail, Calendly, Pipedrive, FreshSales, Zendesk, Freshdesk, Freshchat, Marketo, Intercom, Mailchimp and Slack.

Developers and embedded video

For companies building their own products, the company offers a recorder API, plus editor and playback-with-analytics SDKs. These let a business embed a recorder, editor or player on its own website or app, and they can automate video creation at scale, which the company says suits high-volume requirements.

Internal communications, onboarding and recruitment

Teams use the platform to share internal messages, run onboarding and training with pre-recorded sessions, and make job descriptions more engaging with video. The company says secure folders with shared access protect internal material, and that remote onboarding and employee engagement can be run in video form.

Support and learning

In customer support, a team can request screen recordings from customers, answer questions faster and shorten the time to resolution. For learning and tutoring, the company says interactive video lectures and an ad-free environment can lower training costs and protect content privacy. It also describes video used for personalized support and for interactive job descriptions.